“The guitar was well packed and is set up to my liking! I would definitely do business with this company again!”
Novo Custom Serus J Baritone Electric Guitar - Cat's Eye Burst with Gig Bag
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$4,674.00
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Pickup available at 2520 W Main St
Usually ready in 24 hours14-day returns
Changed your mind? Return it undamaged within 14 days.
Fully insured shipping
Ships from Rapid City, SD. Free on orders over $100.
11,000+ five-star reviews on Reverb
Trusted by players nationwide since 1963.
Ships same or next day
Order confirmed fast. Tracking sent immediately.
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This brand new 7.0 lb Novo will ship insured, fully set up, and inspected from Rapid City, SD.
Buy risk free with our 14 day - full refund, less shipping, return policy. Check out our shop policies for more details.
The Novo Custom Serus J Baritone is the kind of instrument that inspires you to approach the guitar differently. Built around Novo’s unmistakable offset style and stretched to a 28” scale, it delivers a deeper, more commanding voice without losing the lively response and personality that make great guitars so addictive to play. The tempered pine body adds a warmth and resonance that keeps those lower tunings full and musical, making this an instrument that feels equally at home handling massive riffs or more spacious, atmospheric ideas.
Despite its extended range, the Serus J Baritone feels remarkably natural in your hands. The neck has a comfortable, familiar feel that makes long sessions easy, while the fingerboard stays smooth and responsive all the way up the neck. It’s a guitar that encourages exploration rather than demanding adjustment, giving you the confidence to dig into heavy textures, intricate chord voicings, or anything in between. Every element works together to make the baritone experience feel approachable and inspiring.
The Lollar Mini-Broiler pickups give this guitar a voice all its own, with tight lows, impressive clarity, and enough articulation to keep every note singing through clean passages or saturated tones. Combined with the Mastery hardware and vibrato system, there’s an expressive quality here that sets this instrument apart from most baritones. Finished in a beautifully aged Cat's Eye Burst with eye-catching silver accents, this Custom Shop build has the look and feel of a lifelong companion. Available now at Haggerty’s Music.
Features / Specs
Highlights
- Series: Serus J Baritone
- Orientation: Right-Handed
- Color: Cat's Eye Burst
Body
- Body Material: Tempered Pine
- Body Finish: Light Distress
- Body Shape: Offset
- Body Style: Solid
Neck
- Headstock Type: Matching
- Neck Material: Tempered Maple
- Neck Shape: Medium C
- Neck Finish: Satin
- Neck Depth: 0.836" at 1st Fret, 0.934" at 12th Fret
- Neck Construction: Bolt-On
- Fingerboard Radius: Compound, 9.5" to 11"
- Fingerboard Material: East Indian Rosewood
- Position Inlays: MOTO Blocks
- Side Dots: Pearloid
- Number of Frets: 22
- Truss Rod Style: Adjustable
- Truss Rod Nut: Standard
- Nut Material: Bone
- Nut Width: 1.692"
- Fret Size: Jumbo
- Scale Length: 28"
Hardware
- Bridge: Mastery M1
- Bridge Cover/Tail Piece: NV Vibrato Lightning Bolt Arm
- Bridge Mounting: Standard
- Pickguard: 3-Ply Parchment
- Pickup Covers: Black with Nickel/Silver Top
- Control Knobs: Mustang
- Switch Tip: White
- Hardware Finish: Nickel/Silver
- Tuning Machines: Closed Gear Nickel/Silver
- String Trees: Disc
- Strings: StringJoy 14-68
- Tremolo Arm: Yes, Lightning Bolt Arm
- Neck Plate: 4-Bolt
- Strap Buttons: Two Standard
- Output Jack: 1/4" Front
Electronics
- Pickup Configuration: HH
- Neck Pickup: Lollar Mini-Broilers
- Bridge Pickup: Lollar Mini-Broilers
- Controls: Volume and Tone
- Switching: 3-Way Toggle
- Auxiliary Switching: None
Miscellaneous
- Accessories: Tools, Merch Kit, Spec Sheet
- Case/Gig Bag: Softshell Case
- Serial Number: 26809
- Manufacture Date: 2026
26809
Novo Custom Serus J Baritone Electric Guitar - Cat's Eye Burst with Gig Bag
$4,674.00
Customer reviews
11,000+ Five-Star Reviews On Reverb
What players say after the guitar arrives
“This is a beautiful guitar…appreciate the free setup and quick ship! Would purchase from this seller again…THANKS!”
“Thank you too for a wonderful experience and an amazing guitar. I appreciate the quick shipment and great customer service.”
“Very fast shipping, arrived in perfect condition, extremely well set up, no adjustments needed at all! Plays and looks great, exactly as advertised.”
“Fast shipping, and great communication from the seller. Pedal arrived quickly and was packaged really well. Would not hesitate to buy again.”
Very well packed! Would be happy to do business again! Thanks!
“Another masterpiece from Taylor. Great service and communication from Haggerty’s crew. Thanks!!!”
“Beautiful guitar, easy txn! Thank you so much! Looking forward to playing this guitar far into the future.”
“Fast shipping, great pedal. Buy with confidence these guys are great to work with!”
“Great shop! Awesome price, super fast shipping, and great packaging of an awesome new pedal! Thanks!”
Frequently Asked Questions
Do you set up every guitar before it ships?
Yes. Every guitar that leaves our store has been professionally inspected, set up, and signed off by the technician who worked on it. You will find a signed checklist inside the box when your order arrives.
How accurate are your condition descriptions?
We treat condition grading as a contractual promise, not an approximation. When we list something as excellent, that reflects a specific, consistent standard we apply across every instrument. We encourage you to call us before purchasing if you want a detailed in-hand description of any specific guitar.
Can I call and speak to someone about a guitar before I buy?
Yes, and we encourage it. Our team are working musicians, not order-takers. Call us at 605-348-6737 and ask about any instrument in our inventory. We will physically pull it off the wall and describe it to you in detail.
What is your return policy?
We offer a 14-day return policy if you change your mind and the item is returned undamaged. You are responsible for return shipping costs.
Do you offer financing?
Yes. Financing options are available at checkout. Monthly payment options are designed to make high-ticket purchases more accessible without requiring full payment upfront.
How do you ship instruments?
Every instrument ships fully insured from our store in Rapid City, South Dakota. We offer free shipping on all website orders over $100. Guitars are packaged to survive transit, properly cased, braced, and protected.
Are you an authorized dealer?
Yes. We are an authorized dealer for Taylor, Martin, Gibson, Fender, and many other brands. We are currently the number one independent Taylor Guitars dealer in the world, an award we have received two years running for 2024 and 2025. We are also a Top 10 premium dealer for Martin, Gibson, and Fender.
Do you sell on Reverb and Amazon as well as your own site?
Yes. We are one of the top 15 resellers globally on Reverb, where we have accumulated over 11,000 five-star reviews. We are also one of the only independent premium dealers in the world authorized to sell Taylor and Martin on Amazon.
How long have you been in business?
Haggerty's Music has been open since 1963. Our store is located at 515 Mount Rushmore Road, Rapid City, South Dakota.
Do you offer instrument repair?
Yes. Our certified technicians handle everything from routine setups to full restorations across fretted, orchestral, and band instruments. Our team holds certifications from Taylor Guitars, Yamaha, and other leading brands. Learn more HERE.
What brands do you carry?
Our core guitar brands include Taylor, Martin, Gibson, Fender, PRS, Epiphone, Suhr, Eastman, Gretsch, Luxxtone, Novo, Jackson, Charvel, Legator, and Yamaha among others. These are also the most searched brands on our site, so each has a dedicated collection page.
Do you offer music lessons?
Yes. We offer music lessons. You can find out more HERE.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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