Fender Brand Experience
The Sound That Started It All
Since 1946, Fender has been the heartbeat of American music. What began as Leo Fender's small radio repair shop in Fullerton, California grew into the company that gave the world the Telecaster, the Stratocaster, and the Precision Bass instruments that didn't just accompany rock 'n' roll, they helped invent it.
Leo Fender never considered himself a musician. He was an engineer who listened closely to the players around him and built what they actually needed: guitars that were easier to play, easier to repair, and built for the stage rather than the studio showroom. That practical, player-first philosophy is still the foundation of everything Fender makes today.
